E-commerce (Electronic commerce) is the practice of buying or selling online. It draws on technologies such as mobile communications, electronic funds transfer, supply chain management, digital marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web although it may also use other technologies such as e-mail. Ecommerce is growing globally and all ‘traditional’ (bricks and mortar) retailers need to consider and understand its implications for their business as well as the emerging competitive threat from companies like Amazon, Rakuten and Alibaba/ Taobao marketplace.
Major Benefits Of Attending:
After this workshop, participants will be able to:
- UNDERSTAND the ecommerce landscape history and development
- IDENTIFY emerging trends in the e-commerce world
- EVALUATE current ecommerce strategies of successful companies
- PROVIDE great user experience (UX) and customer service
- UNDERSTAND the significant of user testing in e-commerce
- IMPLEMENT the best practice strategies that are working today
Who Should Attend?
This course is designed for anyone who thinking to set up an online business, transforming to e-commerce or wanting to improve their existing operations and sales revenue. No previous experience of marketing or ecommerce is assumed. This course is NOT for experienced ecommerce specialists.
Why You Should Attend?
This course will provides you a deep insight of what e-commerce world is. During the first day, you will be introduced to the current trends and strategic planning issues for ecommerce. You will get to understand how search engine marketing (SEO), social media marketing and email marketing works. The course will also enhance your understanding on how significant user-testing is in e-commerce and the importance of delivering the best user experience. On day two, you will be exposed to the latest developments and best practice in online and mobile display marketing as well as the main platforms for web analytics. There will also be case studies and group discussion for each session for the course
Additionally, you will be encouraged to speak yourself and work in teams as there will be Q&A sessions during the course.
Your facilitator, Mike Berry, is an internationally recognised digital marketing expert that you must gain the marketing knowledge from! He has delivered seminars, workshops, trainings and conference speeches in many different countries and also has worked in both these cities and indeed elsewhere in Asia including Colombo, Mumbai, Delhi, Shanghai, and Bangkok. In the Middle East he has worked extensively in Saudi Arabia and also in Lebanon.