“Blue Ocean” is a slang term for the uncontested market space for an unknown industry or innovation. The term was coined by professors W. Chan Kim and Renee Mauborgne in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant” (2005). Blue Oceans are associated with high potential profits. Blue Ocean Strategy has literally changed the way companies do business. It has turned the way we think of competition on its head.
Now, here comes the BLUE OCEAN SHIFT which is the indispensable and much anticipated follow up to Blue Ocean Strategy, the classic and global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Whether you are a cash-strapped startup, nonprofit or a large, established company with bureaucratic obstacles, BLUE OCEAN SHIFT will show you how to move from red oceans crowded with competition to blue oceans of uncontested market space and explosive growth.
As leaders and managers around the world adopted their theory and began to radically rethink their business strategies, many found that they were stuck in a red ocean. They were unsure of how to start the process of moving to blue waters, which would often require getting the members of their team to buy into a concept that directly conflicted with the long-established rules of their industries. Entrepreneurs were looking for concrete steps and a systematic process they could follow to create and capture blue oceans at minimal risk.
This Blue Ocean Shift course will show delegates how to apply Principles of Organizational Transformation and building humanness in the strategy process.
Major Benefits Of Attending:
By end of this course, delegates will be able to:
- UNDERSTAND how to expand your thinking on strategy beyond competing head-to-head in the bloody red ocean
- BUILD your team’s creative Competence and Confidence so that Blue Ocean thinking becomes part of your DNA
- LEARN the suite of Blue Ocean Strategy tools and concepts through Blue Ocean Shift’s systematics fivestep process – not just entrepreneurs
- APPLY Blue Ocean Shift principles, frameworks and tools using your own real-world business case
- GENERATE and VALIDATE Blue Ocean ideas through rapid market tests
- HOW to construct the optimal Blue Ocean team, and through Blue Ocean Leadership, unlock unrealized talent and energy in your organization – fast and at low cost
Who Should Attend?
The seminar is specifically designed for:
- C-Suite Executives
- Directors of Strategy
- Senior Managers
- Sales and Marketing Managers
- Product Managers
- Business Unit Managers
- Senior Management Positions related Consulting
- Head of Research and Development
- Business Development Executives
and anyone with direct responsibility for strategic thinking and business development.
Why you Should Attend?
In their just released New York Times, #1 Wall Street Journal, and USA Today Bestselling book, BLUE OCEAN SHIFT, Kim and Mauborgne meet this new challenge head-on by analyzing and comparing the successes and failures of blue ocean projects across the globe that have sprung out of the movement they began nearly 30 years ago. In a variety of sectors from business- to-customer and business-to-business, to public, nonprofit, and governments, Kim and Mauborgne developed a concise understanding of the process of new market creation and growth that unlocks people’s creativity as much as their confidence to act.
In this two day workshop you will learn the systematic five-step approach that incorporates insights into human psychology to build people’s confidence to succeed. Led by Jason Hunter, a Blue Ocean practitioner for more than 15 years and the source of a number of the book’s cases, we will first set out to help you find the right starting point and construct the best possible team. Next, we will focus on market-creating tools to help your company better understand where it is and where it could venture to seize new growth. They we will learn how to systematically recreate your market boundaries, and developing and choosing your “blue ocean move.” Finally, we will focus on how to rapidly market test your strategic options and launch your new offering that will minimize risks and maximize the up-side.