Crisis Communication Masterclass

Workshop Overview

Crisis communication refers to a special wing which deals with the reputation of individuals and the organization. It aims at protecting the reputation of entity or organization and maintaining its public imagine. Basically, crisis communication is the efforts taken by an organization trying to mitigate damage that could have a negative impact on its reputation by communicating with the public, stakeholders and media. In crisis management, the threat is the potential damage a crisis can inflict on an organization, its stakeholders, and an industry. A crisis can create three related threats such as public safety, financial loss and reputation loss. Some crises, such as industrial accidents and product harm, can result in injuries and even loss of lives. Crises can cause financial loss by disrupting operations, creating a loss of market share or purchase intentions, or spawning lawsuits related to the crisis. As Dilenschneider (2000) noted in The Corporate Communications Bible, all crises threaten to tarnish an organization’s reputation. A crisis reflects poorly on an organization and will damage a reputation to some degree. Moreover, experts now recognize the existence of reputation-based crises. Clearly these three threats are interrelated. Injuries or deaths will result in financial and reputation loss while reputations have a financial impact on organizations.

Major Benefits Of Attending:

By end of the course, you will able to:

  • IDENTIFY the several types of crisis and their aspects
  • BUILT a crisis communication plan and implement it to your organization
  • DEVELOP and manage a crisis management team to deal with crisis situation
  • LEARNT the skills in handling challenging crisis interviews
  • MANAGE to deal with the pressure from the media
  • UNDERSTAND how the social media works and using it to your advantage

Who Should Attend?

  • Spokespersons, Head of Departments, Senior Managers and Managers of:
  • Public Relations
  • Media Relations
  • Corporate Communication
  • Internal Communication
  • Government Communication
  • Online Communication
  • Investor Communication
  • Community Relations
  • Crisis Management
  • Risk Managers
  • Crisis management or risk planning team
  • Managers involved in communicating to the media or stakeholders in a crisis
  • Managers likely to be supporting those who communicate with the media
  • PR and communications professionals
  • Staff member who may be involved in managing communication issues during a crisis

Why You Should Attend?

As a participant, first of all, you will get to learn the concept of strategic planning and the several types of crises and major events for companies and organization. This allows you to understand the value of planning and focusing on the long-term. Furthermore, you will be having two group discussion sessions during the first day which will discuss on your own crisis communication plan and also presentation of a case study followed by an open discussion. During the second day, you will be examining on different case histories of actual crises or major events in corporation’s histories and how they had managed it. This provides you an in-depth understanding on the problems involved in handling different types of crisis and events as well as the situations in details. You will also be involved in a debate on a particular issue a large organization facing today. In addition, there will be a session where you will be asked to develop key messages and short Q&A.