Sales Coaching And Strengthening Customer Relationship Management Masterclass

Workshop Overview

This 2-day workshop very specifically provides participants with action plans that can immediately be implemented in sales situations, building customer loyalty and profitability. Participants will develop a model for developing customer loyalty for their organizations as well as learn new skills necessary to build an organization that enhances sales and supplies excellent customer service, always remembering that people buy from people, not companies.

Organizations can work five times harder, and spend a minimum of five times more money to gain new customers, or they can keep the ones they have. The key to keeping customers satisfied and loyal is to value and train employees while making them an integral part of corporate success. From employee loyalty grows customer loyalty, which creates brand loyalty. Profit levels are directly linked to customer loyalty, which remains undaunted by daily market fluctuations or poor economic predictions.

Research has shown that organizations lose an estimated $83 billion (USD) each year due to defections and abandoned purchases as a result of poor customer service. Creating loyal, engaged customers is more important and challenging than ever. It requires successful marketing, building brand advocacy and an understanding that loyalty is not a single program, but rather a journey and strategic business goal. In the sessions, we will discuss the importance of loyalty and how to create emotional connections and exceptional experiences with customers that will last the ‘test of time’ and drive revenues and growth. The workshop will highlight what “Most Admired” or “Best to Work For” companies have done to improve employee, customer, and brand loyalty and increase their bottom lines.

Key benefits of attending this workshop

By end of this course, delegates will be able to:

  • OUTLINE a conscious and systematic communications approach that builds strong customer relationships, sales, and loyalty, plus engagement and empowerment
  • STRESS the critical parts of growing a business and the importance of creating better customer
  • satisfaction, relationships, loyalty, referrals, and sales
  • PROVIDE psychological techniques that build and strengthen customer interactions, build strategic partnerships and help increase sales
  • DISCUSS approaches that will effectively manage difficult customer situations
  • PROVIDE techniques for relating perceived value, as well as for engaging, empowering, and
  • coaching customers to enable them to make buying decisions

Who Should Attend?

The seminar is specifically designed for:

  • Business Owners
  • President
  • Vice President
  • Chief Executive Officer
  • Chief Sales Officer
  • Chief Marketing Officer
  • Managing Director
  • Sales Director
  • Sales Manager
  • Sales Consultants
  • Sales Professionals
  • Sales Engineers
  • Sales Representatives
  • Relationship Managers
  • Client Engagement Specialist

Why you should Attend?

Sales are important in the organization that generates revenue. The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products or services that the organization offers that can fulfill their needs. Sales play a key role in the building of loyalty and trust between customer and business. Trust and loyalty are the main reasons why a customer would choose to recommend your company to a friend or family member, or write a great review of your product or service online.

This 2-day intensive course will be filled with case studies, assessments and group exercise that will help delegates to learn how to strengthen the customer relationships and understand their behavioral and communication style. Further to that, delegates will also enhance their understanding in applying NLP (Neuro- Linguistic Programming) in sales, develop empathetic listening techniques and how to meet customer’s buying criteria by communicating the benefit valuable to them.